18 Aug Ask StoryOne
In Ask StoryOne, we answer real questions brought to us by real families. These are the important questions that shape decisions about wealth, legacy and purpose.
Each Ask StoryOne feature will spotlight one question. We’ll share our insight, shaped by years of experience and grounded in mission, vision and values.
Wealth Creation vs. Wealth Management
What is the difference between wealth creation and wealth management, and in what ways does StoryOne approach each?
At StoryOne, stewardship is one of the key pillars of our practice and one of the primary roles we fill for families. Many of our family office clients are business owners or former business owners who invest in public markets, private real estate, private equity and venture capital.
Our view of stewardship is shaped by the Parable of the Talents in Matthew 25:14–21. In that parable, the servant who buried his master’s treasure was punished, while the servant who multiplied it was rewarded. Most of the families we serve see their assets as ultimately belonging to the Master, and we believe it is important to help them fulfill that responsibility.
Key Takeaway: Wealth creation and wealth management are not separate pursuits. Both require the same disciplined stewardship, guided by a clear mission, vision and values. At StoryOne, our commitment is to help families multiply what they have been entrusted with, ensuring it has lasting impact.
Every family we work with is actively stewarding assets, and in our view, stewardship matters both in wealth creation and in wealth management. Focusing on creating wealth does not change our approach. Whether families are growing wealth for themselves, future generations, charitable causes, or ministry, our role is to help them align strategy, purpose and execution.
As a family’s net worth grows, the importance of proper planning increases. Strategic planning can help protect assets, optimize opportunities, and ensure that wealth serves its intended purpose for generations to come. This is especially critical for mission-driven, entrepreneurial families who want to make sure their decisions today positively shape the future.